About Us
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About Us
We are a business growth consultancy with a difference
Clients from various industries have put their trust in us to help them win:
- Tier 1 and national construction contractors and consultants
- Facilities Management contractors
- Design consultants
- Building surveyors
- Renewables Consultants and Contractors
- Professional Services
With over a decade of strategic procurement experience our team know what it takes for you to win contracts through bids and proposals.
We’ve procured over £750m of contracts and Framework Agreements in construction, facilities management and professional services. We have developed an award-winning social value strategy which delivered over £20m in social and economic value, before social value was well established. We’ve implemented sustainability and net-zero objectives into procurement projects.
Now, we are helping clients improve their work winning performance through our procurement expertise and insights.
We have a demonstrable track record in improving our client’s work winning performance since launching in 2019, helping them securing over £630m in higher value, more profitable, long-term contracts.
Our Values
Integrity
We do what we say we will do.
We will never sell you anything you do not need.
We will always tell the truth.
Performance
We will deliver a 1st class service every time.
Your success is our priority
We treat your business like our own
Putting Clients First
We set the standard – ‘good enough’ is not good enough.
Implement best practice to help you win.
Constructive challenge in both directions is good.
Socially Conscious
Care for the future of our planet
Concerned for the wellbeing of our people and clients
Give back to our local communities
Our Management Team
Paul Johnstone
Managing Director
- 0141 345 2610
- 07917862142
- paul.johnstone@optimum-growth.co.uk
About Paul Johnstone
Paul launched the business in 2019, following over a decade in procurement with some of world renowned University and Financial Service organisations, where he led over £750m of construction, facilities management and consultancy contracts.
Most notably, Paul led the procurement of a multi-award winning £83m new build education campus which delivered over £20.5m of Social Value for the local community.
Paul’s mission is to help our clients maximise their growth and profitability, benefitting from our procurement expertise to help them win more contracts.
Leon Cox
Head of Bids
- 0141 345 2610
- leon.cox@optimum-growth.co.uk
About Leon Cox
Leon joined the business in 2024, bringing 14 years of
experience in writing and managing bids within the construction industry and related sectors.
As Head of Bids, he oversees all stages of the bid process,
from initial launch and pre-planning to strategy and delivery. A standout achievement includes leading efforts to secure Preferred Bidder Status for our client on two Framework Lots for the University of Glasgow Framework, unlocking up to £250m in potential opportunities.
Leon’s strategic leadership and collaborative approach are instrumental in delivering high-scoring bids, working closely with clients to highlight their unique strengths, added value, and innovation.
Lyndsey Wray
Senior Bid Consultant
- lyndsey.wray@optimum-growth.co.uk
- 0141 345 2610
About Lyndsey Wray
Lyndsey joined the business in 2024, bringing 30 years of expertise in bid writing, management, and strategy development. With over a decade running her own specialist bid consultancy, she has guided businesses of all sizes and sectors in developing successful work-winning strategies and resources.
As Senior Bid Consultant, Lyndsey plays a key role in delivering our core services, including win-strategy workshops, bid team support, bid reviews, and bid writing and management. Her wealth of experience ensures clients receive tailored, high-impact solutions to maximise their chances of success.
Johnny Cracknell
Bid Consultant
- johnny.cracknell@optimum-growth.co.uk
- 0141 345 2610
About Johnny Cracknell
Johnny joined the team in 2023 as a graduate. Since then, his knowledge of the bidding sector has been developed entirely during his time at Optimum, meaning he applies the work winning strategy of the Bid Journey to all clients.
As a Bid Consultant, Johnny supports clients in developing their work winning strategies, applying these to targeted tender opportunities. He facilitates the delivery of our core services including bid library development, USP identification and bid writing and management.
Since joining, Johnny has helped numerous clients secure critical contracts. In one case, he guided a client previously unsuccessful in public tenders to refine their USPs and clearly articulate their capabilities effectively, leading to a successful bid.
