During September 2023, Paul sat down with Stephen Ashcroft to debate Greenwashing and the steps that businesses need to take to eradicate it.
What is Greenwashing?
Greenwashing is a deceptive marketing or public relations strategy used by businesses to make their services appear more environmentally friendly and sustainable than they actually are.
What is Optimums response to Greenwashing?
During the debate Paul and Stephen discussed the importance of credibility in procurement and restoring trust within the industry.
Paul (chartered procurement manager and MD at Optimum Business Growth) explains “ Firms need a credible, tangible plan with sensible metrics to say they realise where they are and they want to go in the right direction.”
Stephen (strategic adviser at Reskind) comments “Set ambitious yet realistic targets and keep pushing for improvement. And remember don’t fall into the greenwashing trap yourself.”
How can Optimum help businesses with their ESG commitments?
Optimum will work with you to design and implement best practice policies, processes and bid content to promote your Environmental, Social and Governance commitments.
Providing training that will upskill your team on ESG matters. The training focuses on ESG areas such as Social Value, Fair Work, Equality & Diversity, Community Wealth Building and Governance, and can be tailored to your business.
To read the full debate click the link below
Thanks to CIPS – The Chartered Institute of Procurement and Supply for giving us a platform in Supply Management Magazine.